ShortPixel vs. Smush Pro

ShortPixel vs Smush Pro 2023 – Which one is the best image compression plugin for WordPress? Speed up your WordPress site with ShortPixel – the image optimization solution that hundreds of thousands of users and businesses rely on.

Compare ShortPixel vs. Smush Pro

Key FeaturesSmush ProShortPixel Image Optimizer
Bulk optimization
Backup of original files
Bulk restore backup
Remove EXIF data
Optimize file on upload
Execute optimization through CRON jobs×
Supported filesJPG, PNG, GIFJPEG, PNG, GIF, PDF & HEIC
Resize large images
WebP generation
PNG to JPG conversion
Exclude specific image sizes from optimization
WebP and AVIF deliveryOnly WebP
Exclude images from optimization based on patterns×
Optimize images inside folders other than default Media Library
Smart crop×
AVIF generation×
CMYK to RGB conversion×
Optimize unlisted thumbnails×
Integration with Cloudflare, to avoid serving cached images×
Noticed something inaccurate? Please let us know.

Start optimizing your WordPress images with ShortPixel today

Try ShortPixel for free for up to 100 images per month and discover all the features that can help you boost the performance of your WordPress website.

6 things ShortPixel can do vs. Imagify

Create and deliver AVIF files

Both ShortPixel and Smush Pro can create and locally serve WebP files. However, ShortPixel is the only image optimization plugin that can seamlessly create and deliver AVIF, which is a more versatile and lightweight image format.

Advanced exclusion patterns

ShortPixel provides the possibility to exclude certain image sizes from optimization and comes with advanced exclusion patterns to help you exclude exactly the files you want.

Integration with Cloudflare

ShortPixel has an integration with Cloudflare that allows the plugin to update your images on Cloudflare as soon as they are optimized in order to avoid serving cached unoptimized images.

Pricing structure for all types of needs

Unlike Smush Pro, ShortPixel provides access to one-time packages designed for those who don’t want to deal with subscriptions and require credits on the go.

All features are included with the free plan

While ShortPixel’s free plan allows users to utilize all of its features, Smush requires users to pay to access all of its plugin’s capabilities.

Best balance between quality and image size

ShortPixel is the only WordPress plugin that uses advanced compression technology to deliver original-looking images at the smallest possible size.

Why WordPress owners prefer ShortPixel to Smush Pro

 Trusted by 1M+ users worldwide

ShortPixel is trusted by over 1M+ users and the Image Optimizer plugin is one of the most popular image optimization plugins for WordPress for good reason, with over 300K installs. Whether you have a small website and you’re looking to optimize a couple of images or have a library of hundreds of thousands of images, ShortPixel comes to the rescue with the tools you need.

 Easy process. No headaches.

After installing and setting up the plugin, you can easily bulk-optimize the images already uploaded to your WordPress site, and set the plugin on autopilot to optimize the new images automatically.

 Compatibility with other plugins

ShortPixel is built based on communication, trust, and deeply committed relationships with developers behind other plugins and services, and integrates well with various popular WordPress plugins like WooCommerce, WP Offload Media, NextGen & Foo galleries, Gravity Forms, and many more.

 Customer centricity and 24/7 support

ShortPixel users love that they can chat with support 24/7 via email or access a well-documented knowledge base, giving them the flexibility of getting the help they need. Support is available equally to all free and paying users to answer any questions.

 Discounted pricing plans

With ShortPixel, you can pay for a monthly plan or sign up to pay yearly and get 2 months free. Besides that, you can take advantage of various deals and offers across the year to grab more credits.

 Access to various other tools

Besides the Image Optimizer plugin for WordPress, ShortPixel comes with various other tools, such as the Adaptive Images plugin, Google Drive Optimizer, Archive Optimizer, on-the-fly solutions, and APIs for flawless image delivery. All can be used with the free quota allocated on monthly basis, as well as the plans/packages purchased.


If you are an agency or developer in charge of maintaining a WordPress site, you can create sub-accounts for your customers and manage them easily via ShortPixel’s website dashboard.

 Win-win: Affiliate and referral program

Join ShortPixel’s thriving affiliate program and receive 30% in commissions for all sales, or get free credits by referring your friends.

Recommended by WordPress experts

Don’t take our word. Our plugin has been reviewed & rated as one of the top WordPress image optimization plugins.

“After two real-world optimization tests, the overall winner is ShortPixel for both JPG and PNG optimization.”

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“We recommend that you go with ShortPixel or WP Compress. Both plugins come loaded with all necessary features and functionalities to help you optimize your website images.”

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“ShortPixel is one of the most amazing tools in the current market. It will optimize and compress all your images in WordPress.”

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“It’s a highly recommended plugin that helps improve your website’s speed, increases your position in Google and your visitors count.”

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“ShortPixel Image Optimizer is a recommended plugin thanks to its commitment to continued compatibility and partnership with WPML.”

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“ShortPixel is our tool of choice, simply because it’s pretty much automated – we just let it do its thing.”

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Start using ShortPixel today!